Public Relations

Corporate Branding: Effective Tools for Business Success- PR 8004

17 Oct 22-21 Oct 22 (London, UK), 25 Apr 22-29 Apr 22 (Dubai, UAE), 21 Feb 22-25 Feb 22 (London, UK),

Course Overview

In today’s competitive market, entrepreneurs have come to realize that effective personal branding can go a long way in maintaining the image of their business, engaging new prospects, retaining existing clients and elevating the credibility of their business. This programme is designed for CEO’s, Senior managers, Heads of corporate affairs department, Marketing executives, Public relations experts and Public affairs officers who want to stand out in the crowd and build a unique brand to have competitive advantage over their competitors.


Learning Outcome

  • Building and developing effective brand
  • Building a unique corporate culture
  • Projecting yourself to the professional world
  • Effective communication that reflects your corporate brand and gives you an edge over your competitors.
  • Team building, management and retention
  • Corporate identity and corporate reputation
  • Leading for change and diversity
  • Personal Brand-Traditional versus today’s strategies
  • Acquire new tools for better management of financial and non- financial resources
  • Skills in strategic and competitive thinking
  • Build loyalty and reward achievement


Indicative Contents

  • Personal Branding as a tool for business success
  • Personal Development-You as a Leader (Tools for self-definition and modification)
  • Effective branding strategies for excellence
  • Communicating your personal brand to capture target market
  • Corporate Reputation
  • Managing a team (selected or imposed)
  • Personal Brand using traditional strategies and social media
  • Personal brand using public relations and community relations
  • Strategic thinking and leadership
  • Interpreting and influencing public opinion
  • Strategic Brand identity analysis—SWOT Assessment
  • Corporate Governance and Social responsibility


More Detail
Duration This is a one-week programme spread over 5 working days.
Certification A certificate of completion is issued on successful completion of the programme.
Location (London, UK), (Dubai, UAE), (London, UK)
Travel and accommodation Travel and accommodation to be paid for at source by delegates.
Fees £3,750 (Excl. VAT) per delegate for 1 week.