Public Relations

Corporate Communication: Adapting to Change--PR 8002

14 Mar 22-25 Mar 22 (Dubai, UAE), 04 Jul 22-15 Jul 22 (London, UK), 14 Nov 22-25 Nov 22 (Accra, Ghana),

Course Overview

This workshop is designed for those whose roles include addressing communication issues at strategic level and presenting their organization to the wider world. The course is developed for Communication Directors/Managers, Public Affairs Managers/Officers or anyone tasked with maintaining the corporate image of an organization and effecting positive change.


Learning Outcome

  • Creating strategic sustainable communication in an organization
  • The corporate organization and its environment—positioning, reputation and strategy
  • Creating corporate identity and identification
  • Public Relations management and the media landscape
  • Digital platforms
  • Traditional Social Media-Current and future trends
  • Managing the media-Strategic Media Management
  • Understand the demands of different media
  • Social media then and now-What has changed?
  • Change Management
  • Assessing the effectiveness of corporate communication
  • Media Crisis Management


Indicative Contents

  • Essentials of corporate communication
  • Effective Communication and media relations
  • Corporate identity and reputation Management
  • Vision, trust, strategy, organizing and leadership
  • Effect of identity mix on corporate image
  • Corporate visual identity management
  • Writing a press release
  • Take control of your image - using the media for corporate reputation
  • Media Crisis Management and communication-limit the damage of bad news
  • Adapting to change
  • Digital platforms
  • Social Media and Corporate Bottom Line


More Detail
Duration This is a two-week programme spread over 10 working days.
Certification . A certificate of completion is issued on successful completion of the programme.
Location (Dubai, UAE), (London, UK), (Accra, Ghana)
Travel and accommodation Travel and accommodation to be paid for at source by delegates.
Fees £4,750 (Excl. VAT) per delegate for two weeks.