Public Relations

Corporate Social Responsibility and Stakeholders Management- PR 8007

21 Nov 22-02 Dec 22 (Houston, Texas, USA.), 08 Aug 22-19 Aug 22 (London, UK), 28 Feb 22-11 Mar 22 (London, UK),

Course Overview

This course is designed for senior managers, managers, public affairs officers and those who may be saddled with the responsibility for protecting the image of the organization and dealing with the stakeholders. It is developed for those who want to have sustainable growth for their businesses.

 

Learning Outcome

  • Understand the concept of corporate social responsibility and its impact on organizations
  • Acquire the skills for strategic public relations
  • Use corporate social responsibility for organizational growth
  • Understand CSR role in brand recognition
  • Bring about environmental sustainability initiatives
  • Manage stakeholders efficiently and effectively
  • Develop skills to support stakeholder partnerships
  • Understand corporate citizenship and the impact on the business.

 

Indicative Contents

  • Overview of Corporate social responsibility and collaborative partnerships
  • Corporate identities and corporate reputation management
  • Business ethics and practice
  • Leadership strategies and resource management
  • Legal-Use of contracts, MOU’s, renewals and trust
  • Bring about employee engagement and initiative
  • Community and investor relations
  • Multi-stakeholder engagement and conflict resolution
  • Advocacy and bargaining
  • Creating value for society
  • The concept of social impact

 

More Detail
Duration This is a two-week programme spread over 10 working days.
Certification A certificate of completion is issued on successful completion of the programme.
Location (Houston, Texas, USA.), (London, UK), (London, UK)
Travel and accommodation Travel and accommodation to be paid for at source by delegates.
Fees £4,750 (Excl. VAT) per delegate for 2 weeks.