Public Relations

Strategic Management-Corporate Social Responsibility and Deliverables-PR 8005

21 Nov 22-02 Dec 22 (Houston, Texas, USA.), 08 Aug 22-19 Aug 22 (London, UK), 07 Mar 22-18 Mar 22 (Kigali, Rwanda ),

Course Overview

This course is designed for individuals at senior and management levels whose day-to-day activities impact in one form or shape on the reputation of their organization, community relations and sustainable development by delivering economic, social and environmental benefits for all stakeholders.


Learning Outcome

  • Explain the relationship between management and leadership
  • Align goals with resources and challenges
  • Utilize both emotional and competitive intelligence
  • Explain the key elements of corporate strategy
  • Relate strategic leadership to strategies and delivery of goals
  • Explain key components of corporate reputation management
  • Understand how organizations develop their corporate identities
  • Explain the nature of strategic public relations
  • Explain the link between how an organization wants to be seen and how it is seen


Indicative Contents

  • You as a leader (Tools for self-definition and modification)
  • Leadership strategies
  • Goals setting (resources, challenges and competition)
  • Managing a Team (Selected or imposed)
  • Reputation management
  • Ethics and communication in challenging times
  • Media relations and information communication technologies
  • Government relations (ministries, departments and agencies)
  • Community and investor relations
  • Sponsorship and corporate social responsibility


More Detail
Duration This is a two-week programme spread over 10 working days.
Certification A certificate of completion is issued on successful completion of the programme.
Location (Houston, Texas, USA.), (London, UK), (Kigali, Rwanda )
Travel and accommodation Travel and accommodation to be paid for at source by delegates
Fees £4,750 (Excl. VAT) per delegate for 2 weeks.