12th March - 16th March 2018 (Dubai, UAE) 2nd July - 6th July 2018 (London, UK) 8th October - 12th October 2018 (London, UK)
This workshop is designed for those whose roles include speaking to the press and presenting their
organization to the wider world through the media. The course is developed for Communication
Directors/Managers, Press officers, Public Affairs Managers/Officers or anyone tasked with giving
interviews to the press or handling the media. The course will equip you with the necessary skills to
effectively manage the media and also have an insight into what media could be in the future.
Public relations management and the media landscape.
Understand how to get your message across
Traditional Social Media-Current and future trends
Managing the media-Strategic Media Management
Understand the demands of different media
Understand the demands of face to face interviews
Social media then and now-What has changed?
Effective communications as a tool for efficient media relations management
How to write a press release
Understand Public Relations and the Media
Effective Communication and media relations
Media Interview Skills-Conduct confident and effective interviews
Preparing for an effective interview; understand and control interview dynamics
Writing a press release
Writing, Editing and Publishing
Take control of your image - using the media for corporate reputation
Media Crisis Management and communication-limit the damage of bad news
Media relations in a changing and dynamic world
The Rise of Online media and the advent of Mobile and Apps.
Project credibility and authority
Social Media and Corporate Bottom Line
Opportunities and Challenges in Media Relations
|Duration||5 working days|
|Certification||A certificate of completion is issued on successful completion of the programme.|
|Travel and accommodation||Travel and accommodation to be paid for at source by delegates.|
|Fees||Course fees for tuition, materials and certification: £3,750 (Excl. VAT) per delegate for 1 week.|