Advanced Strategic Media Relations-PR 8003

12th - 16th March 2018 (Dubai, UAE) 2nd - 6th July 2018 (London, UK) 8th - 12th October 2018 (London, UK)

Course Overview

This workshop is designed for those whose roles include speaking to the press and presenting their
organization to the wider world through the media. The course is developed for Communication
Directors/Managers, Press officers, Public Affairs Managers/Officers or anyone tasked with giving
interviews to the press or handling the media. The course will equip you with the necessary skills to
effectively manage the media and also have an insight into what media could be in the future.

Learning Outcome

 Public relations management and the media landscape.
 Understand how to get your message across
 Traditional Social Media-Current and future trends
 Managing the media-Strategic Media Management
 Understand the demands of different media
 Understand the demands of face to face interviews
 Social media then and now-What has changed?
 Effective communications as a tool for efficient media relations management
 How to write a press release
 Crisis Management

Indicative Contents

 Understand Public Relations and the Media
 Effective Communication and media relations
 Media Interview Skills-Conduct confident and effective interviews
 Preparing for an effective interview; understand and control interview dynamics
 Writing a press release
 Writing, Editing and Publishing
 Take control of your image - using the media for corporate reputation
 Media Crisis Management and communication-limit the damage of bad news
 Media relations in a changing and dynamic world
 The Rise of Online media and the advent of Mobile and Apps.
 Project credibility and authority
 Social Media and Corporate Bottom Line
 Opportunities and Challenges in Media Relations
More Detail
Duration 5 working days
Certification A certificate of completion is issued on successful completion of the programme.
Location Dubai-UAE, London-UK
Travel and accommodation Travel and accommodation to be paid for at source by delegates.
Fees Course fees for tuition, materials and certification: £3,750 (Excl. VAT) per delegate for 1 week.
Zenith Professional Training