Competitive Strategies for Business Continuity-LM 8006

3rd September - 7th September 2018 (Dubai, UAE)

Course Overview

Businesses that want to be successful in dynamic markets need to continually monitor and analyze the
competitive environment and develop successful competitive strategies.
This course is designed for CEOs, Heads of Divisions, Business Development Managers, Product
Managers, Competitive Intelligence Professionals and Business Analysts who want to develop and
implement dynamic competitive strategies as well as optimize these strategies for business

Learning Outcome

? Understanding of the different stages of the strategy development cycle and how each stage
can be harnessed to achieve maximum potential for your business.
? Competence in understanding and exploiting state-of-the-art strategy development frames.
? Ability to use a range of effective tools and techniques to support dynamic competitive strategy
? Ability to visualize dynamic competitive strategies through the use of strategy maps and
balanced scorecards.
? The opportunity to exchange experience with competitive intelligence experts and peers from a
range of industries, and share experience and knowledge of dynamic competitive strategy
development and implementation.
? Understanding of how dynamic competitive strategies influence the competitiveness of your

Indicative Contents

? Overview of business Strategy
? The difference between dynamic and classic competitive strategies, and how dynamic
competitive strategies influence competitiveness
? The strategy development cycle.
? Strategy formulation and implementation.
? How to use the various tools and techniques for strategy development including dynamic
portarian analysis, business war gaming, and game theory.
? Hands-on exercise using real-life case studies.
More Detail
Duration 10 working days
Certification A certificate of completion is issued on successful completion of the programme.
Location Dubai-UAE, select
Travel and accommodation Travel and accommodation to be paid for at source by delegates.
Fees Course fees for tuition, materials and certification: £4,750 (Excl. VAT) per delegate for 2 weeks.
Zenith Professional Training