Corporate Communication: Adapting to Change-PR 8002

14th May - 25th May 2018 (Dubai, UAE) 2nd July - 13th July 2018 (London, UK) 5th November - 16th November 2018 (Accra, Ghana)

Course Overview

This workshop is designed for those whose roles include addressing communication issues at strategic
level and presenting their organization to the wider world. The course is developed for Communication
Directors/Managers, Public Affairs Managers/Officers or anyone tasked with maintaining the corporate
image of an organization and effecting positive change.

Learning Outcome

 Creating strategic sustainable communication in an organization
 The corporate organization and its environment—positioning, reputation and strategy
 Creating corporate identity and identification
 Public Relations management and the media landscape
 Digital platforms
 Traditional Social Media-Current and future trends
 Managing the media-Strategic Media Management
 Understand the demands of different media
 Social media then and now-What has changed?
 Change Management
 Assessing the effectiveness of corporate communication
 Crisis Management

Indicative Contents

 Essentials of corporate communication
 Effective Communication and media relations
 Corporate identity and reputation Management
 Vision, trust, strategy, organizing and leadership
 Effect of identity mix on corporate image
 Corporate visual identity management
 Writing a press release
 Take control of your image - using the media for corporate reputation
 Media Crisis Management and communication-limit the damage of bad news
 Adapting to change
 Digital platforms
 Social Media and Corporate Bottom Line
More Detail
Duration 10 working days
Certification A certificate of completion is issued on successful completion of the programme.
Location Accra-Ghana, Dubai-UAE, London-UK
Travel and accommodation Travel and accommodation to be paid for at source by delegates.
Fees Course fees for tuition, materials, lunch, city tour and certification: £4,750 (Excl. VAT) per delegate for two weeks.
Zenith Professional Training