Personal Branding: Effective Tools for Business Success-PR 8004

12th March - 16th March 2018 (Dubai, UAE) 2nd July - 6th July 2018 (London, UK) 10th December - 14th December 2018 (London, UK)

Course Overview

In today’s competitive market, entrepreneurs have come to realize that effective personal branding can
go a long way in maintaining the image of their business, engaging new prospects, retaining existing
clients and elevating the credibility of their business. This programme is designed for CEO’s, Senior
managers, Heads of corporate affairs department, Marketing executives, Public relations experts and
Public Affairs officers who want to stand out in the crowd and build a unique brand to have competitive
advantage over their competitors.

Learning Outcome

Delegates will at the end of the course be better equipped for:-
 Building and developing effective brand
 Building a unique corporate culture
 Projecting yourself to the professional world
 Effective communication that reflects your corporate brand and gives you an edge over your
 Team building, management and retention
 Corporate identity and corporate reputation
 Leading for change and diversity
 Personal Brand-Traditional versus today’s strategies
 Acquire new tools for better management of financial and non- financial resources
 Skills in strategic and competitive thinking
 Build loyalty and reward achievement

Indicative Contents

 Personal Branding as a tool for business success
 Personal Development-You as a Leader (Tools for self-definition and modification)
 Effective branding strategies for excellence
 Communicating your personal brand to capture target market
 Corporate Reputation
 Managing a team (selected or imposed)
 Personal Brand using traditional strategies and social media
 Personal brand using public relations and community relations
 Strategic thinking and leadership
 Interpreting and influencing public opinion
 Strategic Brand identity analysis—SWOT Assessment
 Corporate Governance and Social responsibility
More Detail
Duration 5 working days
Certification A certificate of completion is issued on successful completion of the programme.
Location Dubai-UAE, London-UK
Travel and accommodation Travel and accommodation to be paid for at source by delegates.
Fees Course fees for tuition, materials and certification: £3,750 (Excl. VAT) per delegate for 1 week.
Zenith Professional Training