Public Relations Management for Competitive and Strategic Edge-PR 5001

14th May - 25th May 2018 (Dubai, UAE) 2nd July - 13th July 2018 (London, UK) 12th November - 23rd November 2018 (London, UK)

Course Overview

Successful companies are known to have employed effective public relations management as a
strategic tool. From communicating corporate messages to developing and delivering carefully
packaged programmes to delivery on social causes,
contributing to corporate social responsibility and out rightly
influencing public policy, a public relation practitioner must
remain at the top of his / her game in order to lead and not
follow the news.
Participants and their organizations will benefit immensely
from highly knowledgeable and experienced public relations
experts who will deliver the course and also be equipped
with the high standards expected to deal with the public. With
this knowledge, participants will be able to efficiently and
effectively manage corporate reputation, corporate identities,
as well as social media.

Learning Outcome

You will be able to understand:
 The relevance of emerging global issues and delivery of corporate social responsibility.
 Strategic management framework and its relevance to stakeholder issues.
 Change management approach to deliver effective public relations strategy.
 Effective communication skills and tools to deliver real time public relations target.
 The importance of relational competencies as contributors to corporate objectives.

Indicative Contents

Public Relations Management in a dynamic world
- Public relations management and corporate social issues.
- Global business trends and relationship management.
 Public relations and change management
- Communicating change in a hostile environment
- Strategies for managing resistance to change
 Corporate Reputation Management
- Understanding and managing stakeholder issues
- Key components of corporate reputation management
- The art of public speaking
- Effective communication Skills
- Relationship Management
- Effective presentation skills
More Detail
Duration 10 working days
Certification A certificate of completion is issued on successful completion of the programme.
Location Dubai-UAE, London-UK
Travel and accommodation Travel and accommodation to be paid for at source by delegates.
Fees Course fees for tuition, materials and certification: £4,750 (Excl. VAT) per delegate for 2 weeks.
Zenith Professional Training