Strategic Management-Managing Corporate Social Responsibility and Deliverables-PR 8001

12th March - 23rd March 2018 (London, UK) 6th August - 17th August 2018 (London, UK) 3rd December - 14th December 2018 (London, UK)

Course Overview

This course is designed for individuals at senior and management levels whose day to day activities
impact in one form or shape on the reputation of their organization, community relations and
sustainable development by delivering economic, social and environmental benefits for all
stakeholders.

Learning Outcome

At the end of the course delegates will be able to;
 Explain the relationship between management and leadership
 Align goals with resources and challenges
 Utilize both emotional and competitive intelligence
 Explain the key elements of corporate strategy
 Relate strategic leadership to strategies and delivery of goals
 Explain key components of corporate reputation management
 Understand how organizations develop their corporate identities
 Explain the nature of strategic public relations
 Explain the link between how an organization wants to be seen and how it is seen

Indicative Contents

 You as a leader (Tools for self-definition and modification)
 Leadership strategies
 Goals setting (resources, challenges and competition)
 Managing a Team (Selected or imposed)
 Reputation management
 Ethics and communication in challenging times
 Media relations and information communication technologies
 Government relations (ministries, departments and agencies)
 Community and investor relations
 Sponsorship and corporate social responsibility
More Detail
Duration 10 working days
Certification A certificate of completion is issued on successful completion of the programme.
Location London-UK
Travel and accommodation Travel and accommodation to be paid for at source by delegates
Fees Course fees for tuition, materials and certification: £4,750 (Excl. VAT) per delegate for 2 weeks.
Zenith Professional Training