London: £6,250 (Excl. VAT) per delegate for 2 weeks. Dubai: $8,500.00(Excl. VAT) per delegate for 2 weeks.

10th-21st February 2025 (Dubai, UAE), 14th-25th July 2025 (London, UK), 6th-17th October 2025 (Houston, Texas, USA.),

Course Overview

In today’s competitive landscape, disruptive technologies, market shifts, and evolving customer expectations are constantly challenging traditional business models. This course is designed for managers and leaders who want to equip themselves with the skills and frameworks to anticipate disruptive trends, embrace innovation, and lead their organizations through periods of change effectively. Participants will explore how companies can turn market disruptions into opportunities for growth, learn how to foster a culture of innovation, and apply strategic approaches to maintain a competitive edge.

Learning Outcome

• Understand Market Disruption: Gain insight into the dynamics of disruption in competitive markets and how emerging trends can reshape industries.

• Learn to recognize and capitalize on innovation opportunities that arise from market shifts, technological advancements, and consumer behaviour changes.

• Develop Disruption-Resilient Strategies: Craft adaptive strategies that allow organizations to respond to disruptive forces and sustain long-term competitive advantage.

• Foster an Innovation-Driven Culture: Implement organizational frameworks that encourage creativity, agility, and a mindset of continuous innovation.

• Manage the Innovation Process: Understand the stages of innovation, from idea generation and development to market implementation and scaling.

• Leverage Emerging Technologies: Explore how digital transformation, AI, IoT, and other technologies can be leveraged to drive innovation and respond to market disruptions.

• Develop risk management approaches for navigating uncertainty, disruption, and volatile competitive landscapes. 

Indicative Contents

• Understanding Disruption in Competitive Markets

• Identifying innovation opportunities in changing markets

• Key drivers of disruption: technological advances, consumer behavior, globalization, and regulatory changes

• Reinventing business models to thrive amid disruption

• Managing stakeholder expectations and aligning teams around innovation goals

• Balancing innovation risk with business sustainability

• Creating sustainable competitive advantages in volatile markets.

• Examples of disruptive companies and technologies (e.g., Uber, Airbnb, Netflix)

More Detail
Duration	This is a two-week programme spread over 10 working days
Certification	Certificate of completion is issued upon successful completion of the course.
Location	(Dubai, UAE), (London, UK), (Houston, Texas, USA.)
Travel and accommodation	Travel and accommodation to be paid for at source by delegates.
Fees	London: £6,250 (Excl. VAT) per delegate for 2 weeks. Dubai: $8,500.00(Excl. VAT) per delegate for 2 weeks.