Managing Public Relations for Strategic Edge—PR 5006

13 Mar 23-24 Mar 23 (Dubai, UAE), 14 Aug 23-25 Aug 23 (London, UK), 09 Oct 23-20 Oct 23 (London, UK),

Course Overview

    Participants and their organizations will benefit immensely from highly knowledgeable and experienced public relations experts who will deliver the course and also be equipped with the high standards expected to deal with the public. With this knowledge, participants will be able to efficiently and effectively manage corporate reputation, corporate identities, as well as social media. This course is developed for managers, senior managers and public relations practitioners who want to remain at the top of his/her game in order to lead and not to follow the news.

Learning Outcome

  • Understanding Public Relations in a dynamic world
  • How to establish and maintain good reputation
  • Strategic management framework and its relevance to stakeholder issues.
  • The relevance of emerging global issues and delivery of corporate social responsibility
  • Change management approach to deliver effective public relations strategy.
  • Using public relations in difficult times
  • Effective communication skills and tools to deliver real time public relations target.
  • The importance of relational competencies as contributors to corporate objectives.
  • Managing relationships

Indicative Contents

  • Global business trends and relationship management. - Public relations and change management
  • Communicating change in a hostile environment
  • Strategies for managing resistance to change - Corporate Reputation Management
  • Understanding and managing stakeholder issues
  • The art of public speaking
  • Effective presentation skills
  • Relationship Management
  • Effective communication skills
More Detail
Duration This is a two-week programme spread over 10 working days.
Certification A certificate of completion is issued on successful completion of the programme
Location (Dubai, UAE), (London, UK), (London, UK)
Travel and accommodation Travel and accommodation to be paid for at source by delegates.

London: £4,850.00 (Excl. VAT) per delegate for 2 weeks.

Dubai: $5,850.00 (Excl. VAT) per delegate for 2 weeks.