London: £6,250.00 (Excl. VAT) per delegate for 2 weeks. Dubai: $8,500.00 (Excl. VAT) per delegate for 2 weeks

17th-28th March 2025 (London, UK), 14th-25th July 2025 (Dubai, UAE), 10th-21st November 2025 (London, UK),

Course Overview

This course is designed for managers and senior managers who want to have a comprehensive understanding of public relations, focusing on the strategies and tactics used to manage communication between organizations and their stakeholders. Participants will learn how to craft compelling messages, build strong media relationships, and handle crisis communication effectively. They will develop the skills needed to enhance brand reputation and foster positive public perceptions

Learning Outcome

At the end of the course, delegates will have a better understanding of:

• Understand the fundamental principles of public relations and its role in organizational success.

• Develop effective communication strategies tailored to various audiences.

• Craft press releases, speeches, and other PR materials.

• Build and maintain relationships with media and influencers.

• Manage communication during crises and mitigate reputational risks.

• Evaluate the effectiveness of PR campaigns through measurement and analysis.

Indicative Contents

• Definition and the role of PR in modern organizations

• Developing PR plans and objectives

• Identifying target audiences and key messages

• Building relationships with journalists and media outlets

• Writing effective press releases and media kits

• Crafting speeches, articles, and blog posts

• Understanding ethical considerations and standards

• Managing online reputation and engagement

• Developing a crisis communication plan

• Metrics and tools for measuring PR success

• Having a win-win outcome

• Analyzing and reporting PR outcomes

• Case studies of ethical dilemmas in PR

 

More Detail
Duration	This is a two-week programme spread over 10 working days
Certification	A certificate of completion is issued on successful completion of the programme.
Location	(London, UK), (Dubai, UAE), (London, UK)
Travel and accommodation	Travel and accommodation to be paid for at source by delegates.
Fees	London: £6,250.00 (Excl. VAT) per delegate for 2 weeks. Dubai: $8,500.00 (Excl. VAT) per delegate for 2 weeks