London: £4,500.00 (Excl. VAT) per delegate for 1 week. Accra: $6,250.00 (Excl. VAT) per delegate for 1 week.

17th-21st March 2025 (London, UK), 2nd-6th June 2025 (London, UK), 6th-10th October 2025 (Accra, Ghana),

Course Overview

This course takes a strategic approach to public relations, emphasizing the importance of influence, engagement, and relationship-building in today's digital landscape. Participants will explore advanced PR concepts, including reputation management, stakeholder engagement, and the role of analytics in shaping communication strategies. The course will focus on developing innovative campaigns that resonate with audiences across various platforms and leveraging technology to enhance PR effectiveness.

Learning Outcome

• Formulate strategic PR plans that align with organizational goals.

• Identify and engage key stakeholders using targeted communication strategies.

• Utilize digital tools and analytics to measure and enhance PR effectiveness.

• Create content that drives engagement and builds brand loyalty.

• Navigate the complexities of online reputation management.

• Develop crisis communication strategies that address contemporary challenges.

Indicative Contents

• The Evolving Landscape of Public Relations

• The impact of digital transformation on communication

• Aligning PR objectives with business outcomes

• Stakeholder Mapping and Engagement

• Digital Communication Strategies

• Building and maintaining relationships through engagement

• Data-Driven PR-Leveraging analytics to inform PR decisions

• Identifying and collaborating with influencers

• Strategies for monitoring and protecting brand reputation

• Addressing negative publicity and restoring trust

• Preparing for and responding to crises effectively

• Emerging trends and technologies shaping the field

More Detail
Duration	This is a one-week programme spread over 5 working days.
Certification	A certificate of completion is granted on successful completion of the programme.
Location	(London, UK), (London, UK), (Accra, Ghana)
Travel and accommodation	Travel and accommodation to be paid for at source by delegates.
Fees	London: £4,500.00 (Excl. VAT) per delegate for 1 week. Accra: $6,250.00 (Excl. VAT) per delegate for 1 week.