08 May 23-12 May 23 (London, UK), 31 Jul 23-04 Aug 23 (London, UK), 13 Nov 23-17 Nov 23 (Dubai, UAE ),

Course Overview

This course is designed for CEOs, Heads of Divisions, Business Development Managers, Product Managers, Competitive Intelligence Professionals and Business Analysts who want to develop and implement dynamic competitive strategies as well as optimize these strategies for business success in a changing and dynamic environment.

Learning Outcome

• Understanding of how dynamic competitive strategies influence the competitiveness of your business
• Competence in understanding and exploiting state-of-the-art strategy development frames.
• Ability to use a range of effective tools and techniques to support dynamic competitive strategy development
• Ability to visualize dynamic competitive strategies through the use of strategy maps and balanced scorecards.
• The opportunity to exchange experience with competitive intelligence experts and peers from a range of industries and share experience and knowledge of dynamic competitive strategy development and implementation.
• Understand the different stages of the strategy development cycle and how each stage can be harnessed to achieve maximum potential for your business.

Indicative Contents

• Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
• The difference between dynamic and classic competitive strategies, and how dynamic competitive strategies influence competitiveness
• The strategy development cycle.
• Strategy formulation and implementation.
• How to use the various tools and techniques for strategy development including dynamic analysis, business war gaming, and game theory.
• How businesses compete across industries, the value of being in different markets, and the right degree of diversification
• Case studies

More Detail
Duration	This is a one-week programme spread over 5 working days.
Certification	A certificate of completion is issued on successful completion of the programme.
Location	(London, UK), (London, UK), (Dubai, UAE )
Travel and accommodation	Travel and accommodation to be paid for at source by delegates
Fees	London: £4,750 (Excl. VAT) per delegate for 1 week. Dubai: $5,550.00 (Excl. VAT) per delegate for 1 week.