Corporate Communication: Adapting to Change--PR 8002

1st March - 12th December 2020 (Dubai, UAE) 5th July - 5th July 2021 (London, UK) 15th November - 26th November 2021 (Accra, Ghana)

Course Overview

This workshop is designed for those whose roles include addressing communication issues at strategic level and presenting their organization to the wider world. The course is developed for Communication Directors/Managers, Public Affairs Managers/Officers or anyone tasked with maintaining the corporate image of an organization and effecting positive change.


Learning Outcome

  • Creating strategic sustainable communication in an organization
  • The corporate organization and its environment—positioning, reputation and strategy
  • Creating corporate identity and identification
  • Public Relations management and the media landscape
  • Digital platforms
  • Traditional Social Media-Current and future trends
  • Managing the media-Strategic Media Management
  • Understand the demands of different media
  • Social media then and now-What has changed?
  • Change Management
  • Assessing the effectiveness of corporate communication
  • Media Crisis Management



Indicative Contents

  • Essentials of corporate communication
  • Effective Communication and media relations
  • Corporate identity and reputation Management
  • Vision, trust, strategy, organizing and leadership
  • Effect of identity mix on corporate image
  • Corporate visual identity management
  • Writing a press release
  • Take control of your image - using the media for corporate reputation
  • Media Crisis Management and communication-limit the damage of bad news
  • Adapting to change
  • Digital platforms
  • Social Media and Corporate Bottom Line



More Detail
Duration This is a two-week programme spread over 10 working days. working days
Certification A certificate of completion is issued on successful completion of the programme.
Location Accra-Ghana, Dubai-UAE, London-UK
Travel and accommodation Travel and accommodation to be paid for at source by delegates.
Fees Course fees for tuition, materials, lunch, city tour and certification: £4,750 (Excl. VAT) per delegate for two weeks
Zenith Professional Training